About India Outbound Magazine
India Outbound, a bi-monthly print magazine with dynamic web and social media presence focused on outbound travel from India, is published by Media India Group. Distributed all over India, and in all the top tourism events across the world, India Outbound caters mainly to the tourism professionals and is looking to develop new and innovative circuits and promote new destinations to the high-end travellers.
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“Taste of Malaysia Festival” promotes Malaysian cuisine in New Delhi
The High Commission of Malaysia and ITC Maurya Hotel, New Delhi, in collaboration with Tourism Malaysia presented Malaysian cuisine to the guests during the Taste of Malaysia Food & Culture Festival, held from September 22-26, 2019. The festival, held at The Pavilion Restaurant, ITC Maurya Hotel, showcased a diverse Malaysian dinner menu. This festival was organised to celebrate 62 years of diplomatic relations between Malaysia and India. Two chefs from Malaysia had specially been invited to New Delhi to prepare and create the authentic Malaysian food for this festival.
“We are very grateful as the cultural troupe from Sarawak Tourism Board will perform during this festival and they will showcase different forms of dance and play some traditional musical instruments,” said Dato’ Hidayat Abdul Hamid, high-commissioner of Malaysia to India.
“It is indeed a pleasure and honour for our hotel to host the food festival in association with the high commission of Malaysia. ITC Hotels believes in presenting the culture and ethos of a destination through culinary interpretation; a platform for cultural exchange through cuisine. I am sure the skilful Malaysian chefs are going to guide our Chefs at ITC Maurya in presenting authentic flavours from the heart of South East Asia to the heart of New Delhi,” said Benita Sharma, area manager, North Luxury Hotels and general manager, ITC Maurya Hotel.
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Maldives gears up to market itself for MICE, cultural and sports tourism
Maldives Marketing and Public Relations Corporation (MMPRC) has revealed its efforts to enter MICE, cultural and sports tourism. In a press event held recently, the managing director of MMPRC Thoyyib Mohamed said the corporation believes it is time to diversify Maldives tourism to more niche markets.
“We have seen temporary efforts in marketing Maldives to several niche markets in the past; without a significant result. Therefore, I believe we need a good understanding of niche marketing and even better plans to achieve results. Now we are in the process of creating a marketing plan to reach several niche markets in a sustainable manner. They include MICE, Cultural and Sports Tourism. We are working with a consultant to formulate these strategies for the year 2020,” said Thoyyib Mohamed.
“It is in government’s best interest to promote the Local Island Tourism and that’s precisely what we have done. We have conducted fruitful marketing seminars for the local island tourism businesses. We have reduced the participation cost for the smaller businesses and even waived off some fees to encourage their participation,” added Mohamed.
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Wallonia Tourism organises roadshow to strengthen market ties with India
Wallonia in India (AWEX Mumbai), consulate general of Belgium and Wallonia Belgium Tourism jointly organised a four city tourism roadshow starting from Delhi followed by Mumbai, Chennai and Hyderabad. The roadshow was held to further strengthen the ties with the Indian travel trade fraternity and to introduce some of the hidden gems of Belgium.
The Indian market has witnessed a considerable rise in the outbound luxury travel in recent years. The group is focusing on expanding and consolidating their ties with the luxury travel segment to reach out to a larger audience and gain a higher market share. The roadshow serves as a platform to increase brand awareness and gain new consumers. The event was organised in association with TAAI and TAFI. The event saw delegates arriving from Belgium to showcase their tourist destinations.
The DNA of Wallonia is its well preserved natural environment. Charming villages, country towns, fairy tale castles, adorns its magnificent landscape. Visitors can get into celebrating the festivals in Wallonia and be a part of their tradition. Also Wallonia’s music concerts are loved by music lovers worldwide.
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Tourism office of Spain in Mumbai appoints a new director
With effect from September 1, 2019, the Tourism office of Spain in Mumbai, India, has a new director, Elisa Robles-Fraga. She joined operation in this office on the said date and has commenced her position as the tourism counsellor and director of Tourism office of Spain in Mumbai.
Throughout her professional experience Elisa Robles-Fraga has been mainly working at the Spanish General Administration both at national and international levels, including European Union related matters. In a previous position as director general of the CDTI (Centro para el Desarrollo Tecnológico Industrial - Center for Industrial Technological Development), the Spanish Innovation Agency of the Ministry of Science, Innovation and Universities, Government of Spain, she has had the opportunity to bilaterally work with India for several of her projects during her tenure at CDTI. Her roles and responsibilities will remain the same as the previous directors of the said office.
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Sochi Tourism in India appoints Linkin Reps as their PR representative
Linkin Reps has recently bagged the PR marketing & Media representation account for Sochi Tourism in India. A leading travel representation company in India, Linkin Reps, through this association and a well thought strategy and yearlong plan will work towards highlighting Sochi as a destination for Indian travellers and create awareness about the destination in India market.
Sochi is often called the unofficial “Summer Capital” of Russia, or the Black Sea Pearl. It attracts more than four million visitors annually with its mountainous coastline, endless shingle beaches, warm sunny days, and bustling nightlife. It is one of the three cities included in official Gaming Zones in Russia. Soon direct flight from Delhi-Sochi-Delhi will be operated by Russian carrier called Ural Airlines.
Timur Rasulev, culture & tourism counsellor, Sochi Tourism office in India, said, “Sochi is a beautiful sea side town and is very popular amongst domestic tourists. However, despite of winter Olympics being held in 2014, Sochi hasn’t received its due share of visibility from global travellers and international tourists. The international tourist arrival to Sochi is very less despite of it being an idyllic tourist destination. Our partnership with Linkin Reps is to ensure that we have visibility in India market and have Indian travellers visit Sochi to experience its rich culture and beauty.”
Komal Seth, director, Linkin Reps. Pvt. Ltd. said, “We are elated to have entered into the partnership with Sochi Tourism. Sochi is an unexplored destination for Indian travellers and we aim to derive greater awareness & engagement for the destination through PR partnerships and working closely with the media as well as Travel Trade in India. With a series of campaigns planned, we will push the outbound tourism and create impactful visibility for the destination in India.”
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Zambia tourism minister dissolves its tourism agency to bring in new reforms
Tourism and arts minister of Zambia, Ronald Chitotela has dissolved the board of directors of the Zambia Tourism Agency (ZTA) with immediate effect.
The minister thanked the Board led by Peter Jones for their service as the agency was disbanded. This move has been welcomed by various players in the sector as the minister is driving an agenda to vigorously promote Zambia’s Tourism.
Chitotela said the dissolution of the ZTA was meant to transform the tourism industry and market Zambia. “Our objective going forward is making the Ministry of Tourism a number one economic earner for this country. Therefore, I want to call upon the staff in the ministry of tourism to have a mindset change as we embark on marketing tourism in Zambia,” he said.
He further said the decision to dissolve the board was taken in the context of reforms the ministry had embarked on in ensuring that the promotion and marketing of tourism was taken to a higher level.
“Zambia has been elected as chair for Commission in Africa. This entails that Zambia will be responsible for the promotion of tourism in Africa for the next two years – this year until 2021. I want to invite my colleagues to join me in promoting tourism in Zambia and making sure that Zambia becomes choice number one for tourists,” said Chitotela.
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Orlando gears up for Halloween with varied options for spooky celebrations
Halloween might just be Orlando’s favourite holiday, with a packed calendar of Halloween activities from August 16-November 2. With four spooky theme park events and 14 other experiences around town, Orlando beckons with world-class haunted houses, kid-friendly trick-or-treating, themed hotel packages, and even a new year-round “Halloween-themed” bar opening this month.
With 10 haunted houses, five scare zones and live entertainment, Universal Orlando Resort’s Halloween Horror Nights has all fear filled entertainments. You can also join Mickey, Minnie and all their friends as Magic Kingdom Park comes alive with jack-o-lanterns. At the daytime event in SeaWorld’s Halloween Spooktacular, families are immersed in an underwater "fantasea" with ocean-themed trick-or-treating. Families can also Master Build a Halloween celebration with all fun and no frights at LEGOLAND’s Brick or Treat.
There are more scares beyond the parks with Orlando's first year-round Halloween-themed bar, Cocktails & Screams; year-round paranormal experiences with American Ghost Adventures, Halloween special Enzian Theater's 13 Films of Halloween, Maitland’s Historical Haunted Tours and other such offers for the visitors to choose from. Even the hotels are offering special Halloween packages.
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